Are you struggling with an
internal phone system that isn’t really a system – a collection of mobiles,
office phones and home numbers? Do you
want to offer your customers a consistent response when they call? Are you
thinking about changing the way you handle calls, but not yet ready to move to
a full-blown phone system?
Professional image
Many small businesses are finding
that first step is the most challenging. Fortunately, there is a practical,
affordable solution that will create a more professional image and help you
build a more flexible business. It’s known as virtual PBX and it will take your
business communications to a new level.
A virtual PBX solutions
provider is a vendor who owns, manages and maintains a PBX (Private Branch
Exchange) ‘in the cloud.’ A PBX is the
essential piece of telecoms
infrastructure that receives incoming calls and routes them to the appropriate extension
inside your business.
You could install a PBX on your
own premises. But, you would have to use capital to purchase the equipment and
hire a technician to manage it. With a virtual PBX, you enjoy all the benefits,
but you don’t have to worry about upfront or operating costs. That’s all
covered by an affordable monthly subscription.
Always available
Virtual
PBX providers give your business a high-quality answering service that is
always available. You set the rules for routing incoming calls to different
individuals or departments and the virtual PBX forwards them.
You can set up the system to
offer callers options like ‘press 1 for sales,’ ‘press 2 for technical support’
or ‘press 3 to speak to a named individual’.
With this system in place, you provide a more professional response and
you create the impression of a large business with a clear departmental
structure. This helps to build confidence in your customers and can be a
valuable differentiator.
Grow your business
Virtual PBX solutions providers
have helped many small businesses expand without needing more office space.
Instead, these companies create virtual businesses with team members located
anywhere in the country, or overseas. But, although they are remote, they are
not out of contact because calls from a virtual PBX can reach any phone or
mobile device connected to the Internet.
So sales could be based in New
York, technical support on the west coast and marketing in Boston. With that level of flexibility, you can hire
freelance staff or contractors to handle specialist functions, rather than
recruit permanent staff. But, with
virtual PBX fielding the calls, any of your virtual team can respond as if they
were based in your head office.
Virtual PBX providers give you a
great way to handle incoming calls professionally. When you’re ready to move up
to a more advanced system like Voice over IP or Unified Communications, you’ll find the service
provider can build on your existing system, rather than start from scratch.
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